If it’s not broken, why fix it? Because it can always be better. Such was the case with a long-time One10 client in the technology industry. Their largest marketing initiatives are their annual user conferences, which we have been producing for two decades, and which attract over 10,000 attendees across two locations— one in Barcelona, Spain, the other in San Francisco, California.
The Solution
From breakout session planning and speaker management, to registration, to mobile website and apps, to event measurement— including pre, on-site, post and debrief surveys— One10 provided a comprehensive, high-touch conference experience for our client and for their users.
The Results
After the event:
Likelihood to recommend Client to a peer increased by 14%
Likelihood to purchase Client products increased by nearly one third.
13% more people committed to deploying new Client products they saw at the event.
Overall attendee perceptions of Client improved significantly.
